# Neur glossary

> Definitions of the terms used in Neur reports — feasibility score, pillars, ACS, QCEW, NAICS, trade radius, saturation, comparable cities and more.

Canonical: https://www.neur.co/docs/glossary
Last updated: 2026-09-07

## Feasibility score

A 0–100 number summarising how viable a specific business is in a specific place, computed from five weighted pillars.

## Pillar

One of the five scored areas of a report: Market, Competition, Location, Financial and Personal. Each pillar has a raw score, a weight that depends on the industry, and a list of highlights.

## Verdict

The label attached to a score: Strong Opportunity (80–100), Promising (60–79), Proceed with Caution (40–59), High Risk (20–39), Not Recommended Now (0–19).

## ACS (American Community Survey)

The US Census Bureau's ongoing household survey. Neur uses the 5-year estimates for population, income, age, rent, unemployment and education.

## QCEW (Quarterly Census of Employment and Wages)

A Bureau of Labor Statistics program counting employment and wages by industry and county. The source of Neur's local industry trend.

## CES (Current Employment Statistics)

The BLS monthly national payroll survey, used for the national trend of a sector.

## NAICS

The North American Industry Classification System. The code system that lets Neur match a business type to the right BLS data series.

## Seed industry

One of the 108 business types Neur ships with pre-built industry profiles for. Concepts outside the seed list are resolved with AI assistance and labelled as such.

## Trade radius

The distance around a location from which a business realistically draws customers. Neur counts competitors within this radius rather than only within city limits.

## Saturation

The number of competitors relative to the population they serve. Twelve competitors in a city of 300,000 is low saturation; twelve in a town of 20,000 is high.

## Comparable cities

Cities with a similar population, income profile and cultural composition to the one analysed, used to show where similar businesses are thriving.

## Operating model

The physical form of the business, for example mobile cart versus storefront. The report's financial section lets you switch between models to see the different cost estimates.

## Startup cost range

The planning range of money needed to open a business in a given industry category, used by the Financial pillar to compare against your budget.

## Report credit

The unit of purchase. One credit generates one full report. Credits never expire.

## Lender snapshot

A summary section of the report designed to be read by a bank or SBA lender.

## Action plan

The step-by-step section at the end of the report, followed by a launch checklist you can tick off in your dashboard.