Where every number comes from.
A Neur report has no number you cannot trace. Each figure is read from a public dataset or computed from one by a fixed model, and the dataset, its year, and its geography are printed next to it. This page is the full list.
The datasets
| Figures | Dataset and publisher | Vintage | Geography | Method |
|---|---|---|---|---|
| Population, income, age, rent, unemployment | American Community Survey, 5-year estimates · US Census Bureau | 2022 and 2023 releases | City, county, and census tract | Read directly from the tables (B01003, B19013, B25064, S2301 and others). No modeling. |
| Competitors on the map, ratings, review counts | Places API, Nearby Search · Google | Captured when the report runs | Within the radius or polygon you chose | Every business the search returns for the industry keyword, de-duplicated. We do not add or remove any. |
| Who works nearby, commute flows | LODES 8, Workplace Area Characteristics · US Census Bureau | 2022 | Census block, summed to your frame | Jobs by block, summed inside the map frame. |
| Local establishments, employment, wages, year-over-year change | Quarterly Census of Employment and Wages · US Bureau of Labor Statistics | Latest four quarters published | County, then state, then nation when the county is suppressed | Six-digit NAICS for the business type, stepping up the code ladder only when the finer level is not published. |
| National industry trend | Current Employment Statistics · US Bureau of Labor Statistics | Latest month | National | Twelve-month change in employment for the sector. |
| Establishments per 100,000 people, room in the county | County Business Patterns · US Census Bureau | 2022 and 2023 | County, state, ZIP | Employer establishments by six-digit NAICS, divided by population. |
| Startup and monthly cost ranges, revenue tiers, break-even | Neur financial model: operating models authored per business type, three revenue tiers, typical ticket size | Locked July 2026, reviewed each quarter | Localized to county rent and wages | Tier revenue × local opportunity multiplier ÷ typical ticket. Every input and its band is printed with the estimate. |
| Commercial rent | Cushman & Wakefield MarketBeat; CommercialCafe listings where the metro is covered | Latest quarter | Metro | Asking rent per square foot, applied to the model's footprint for the business type. |
| Loan tests, coverage, equity injection | SBA Standard Operating Procedure 50 10 8 · US Small Business Administration | June 2025, with the October 2026 update | National | The lender tests applied to your plan in the Lender Report. |
| Development cost, cap rates, financing terms (Capital Projects) | HVS development cost survey, CBRE cap rate survey, NAA Income/Expense IQ, NACS State of the Industry, Cushman & Wakefield, Marcus & Millichap; Census Building Permits Survey; HUD fair market rents; TxDOT traffic counts; FDIC BankFind; SBA 7(a) and 504 loan files | 2025 and 2026 editions, refreshed quarterly | County and site, with national benchmarks where no local series exists | Each figure prints its source, year, and whether it is local, a benchmark, or an estimate. |
What AI does in a report, and what it never does
It phrases
Three places in a report are written by a language model from the figures the report already computed: the reasons under the score, the launch steps for your industry and state, and the two-sentence case a lender can read. Each is labeled where it appears. Before any of that text is shown, a check rejects any sentence containing a number that is not in the report's own data.
It checks
Before a report is saved, a second model reads every figure and claim and lists contradictions between sections. Reports it flags are reviewed. Nothing it writes is shown to you.
It never
- Produces or changes a score, a cost, a revenue figure, or a break-even.
- Searches the web for market facts or cites a source you cannot open.
- Does arithmetic. Every calculation runs in code and prints its inputs.
- Writes a verdict. The score is computed from the pillars shown with it.
- Classifies your business without saying so. When your idea is outside our catalog, the report says the economics are AI-assisted and shows the proxy it used.
How this compares
Most AI feasibility tools work the other way around: a model searches the web, writes a market size and a set of projections, and names research firms it cannot link to. The numbers can read well and still contradict each other from one page to the next, which is the first thing a loan officer notices. A Neur report is slower to build and narrower in scope because it only states what a dataset supports.
If you find a figure you cannot trace, write to hello@neur.co with the report id and we will show you the row it came from or correct it.
Every report prints its sources
The last page of each PDF lists the datasets behind that report, with the dates the data was captured. $59.99 for a Neur Report; the Lender Report adds the full methodology appendix.