Free tool · new openings · Texas · updated daily, checked October 29, 2026
New businesses in San Marcos, TX: what is opening, where, and whether there is still room
93 new storefront permits in 90 days, 21 in the last 30, 0 this week, from state filings. 5 bars and restaurants are waiting on a liquor license. Below: what is being opened most, which ZIP codes are heating up, and each type against how many San Marcos already has.
What is being opened
90 days
| Other | 32 |
| Retail | 25 |
| Professional and office | 10 |
| Restaurants and cafes | 9 |
| Construction trades | 6 |
| Auto | 4 |
| Home services | 3 |
| Beauty and personal care | 2 |
| Grocery and food stores | 1 |
| Fitness and recreation | 1 |
| Online and home-based sellers (not storefronts) | 33 |
ZIP codes heating up
90 days
| 78666 | mostly other | 93 |
Openings against what San Marcos already has
new permits vs existing density
For the fourteen types Neur tracks: how many permits in 90 days, and whether the city was already above or below the Texas rate before they opened. New permits into a crowded type is the warning sign; permits into an under-served type is others seeing the same room you might.
| Type | New in 90 days | Existing in city | vs state rate | Read |
|---|---|---|---|---|
| Full-service restaurants | 4 | 11 | 23% | room, and others see it too |
| Coffee shops & cafés | 3 | 4 | 25% | room, and others see it too |
| Food trucks & mobile food | 3 | 1 | 38% | room, and others see it too |
| Quick-service restaurants | 2 | 16 | 29% | room, and others see it too |
| Hair & beauty salons | 2 | 2 | 15% | room, and others see it too |
| Cleaning & janitorial | 2 | 2 | 22% | room, and others see it too |
Bars and restaurants waiting on a liquor license
TABC · not open yet
- 7-Eleven Convenience Store #40578A1420 Ranch Rd 12, 78666 · applied 2026-10-27
- 7-Eleven Convenience Store #40580A2050 S. IH 35, 78666 · applied 2026-10-27
- IHOP Applebee's #74017310 IH 35 N Frontage Rd Suite 201, 78666 · applied 2026-10-19
- IHOP Applebee's #74017310 IH 35 N Frontage Rd Suite 201, 78666 · applied 2026-10-19
- IHOP Applebee's #74017310 IH 35 N Frontage Rd Suite 201, 78666 · applied 2026-10-19
0 licenses issued in San Marcos in the last 60 days. Pending means the application is with the TABC and the place has not opened.
Latest named openings
names only · no addresses · 60 shown
- LOVE & BUTTER BAKEDOther · 78666 · 10-22
- GOPULL LLCRetail · 78666 · 10-15
- KITCHEN GADGETS & TOYSRetail · 78666 · 10-15
- SALT CREEK LABS, LLCProfessional · 78666 · 10-14
- DXL BIG + TALL 9615Retail · 78666 · 10-13
- TEXAS RESCUE MED, LLCOther · 78666 · 10-13
- YOYI'S SWEET LAND LLCGrocery · 78666 · 10-13
- FOR YOUR WELLNESS CORetail · 78666 · 10-09
- THOMAS DATA DESIGNProfessional · 78666 · 10-07
- KICT STORE #822Other · 78666 · 10-07
- SAFELITE FULFILLMENT, LLC #3533Auto · 78666 · 10-07
- SMITTIES SERVICES LLCConstruction · 78666 · 10-07
- CARROLL'S MOBILE PUB, LLCOther · 78666 · 10-07
- MARMEE'S LEARNING COOther · 78666 · 10-06
- BLAQUE LUV CLOTHING COMPANYRetail · 78666 · 10-05
- MIJO'S BARBER SHOP PLLCBeauty · 78666 · 10-02
- APPLEBEE'S / IHOPRestaurants · 78666 · 09-30
- KWAGU LLCProfessional · 78666 · 09-30
- ZERTUCHE ART LLCOther · 78666 · 09-29
- FEATHER AND SCALE BUSINESS CONSULTING, LLCProfessional · 78666 · 09-26
- MAGGIE MAE'SRetail · 78666 · 09-24
- MERAKI CREATIVE AGENCY LLCRetail · 78666 · 09-24
- NEOTROPICAL DESIGNProfessional · 78666 · 09-24
- OV FINISHING SOLUTIONS LLCOther · 78666 · 09-24
- CONSTANTE ENTERPRISES, LLCConstruction · 78666 · 09-24
- LUNA CHRYSANTHIA LLCOther · 78666 · 09-23
- MANAKAMANA TEXAS LLCRestaurants · 78666 · 09-22
- A&R AUTORetail · 78666 · 09-22
- LOVE'S COMMERCIAL SERVICESConstruction · 78666 · 09-18
- EMFIT, CORP.Other · 78666 · 09-18
- OBUYINGITOther · 78666 · 09-17
- BLACK & WHITE TEXAN LLCAuto · 78666 · 09-16
- BELLA ARTA BY 'V' LLCOther · 78666 · 09-15
- EZEQUIEL'S KITCHEN CLEANING SERVICESHome · 78666 · 09-15
- HEAVEN SCENT CLEANING BY SARAH LLCHome · 78666 · 09-14
- SALLY BEAUTY SUPPLY LLCRetail · 78666 · 09-14
- CAPITAL INVESTIGATION SERVICES, LLCHome · 78666 · 09-12
- CLEAR CREEK OUTFITTERS LLCOther · 78666 · 09-10
- HELKUROProfessional · 78666 · 09-09
- GUILLE'S NOVELITIES AND PROFESSIONAL SERVICESAuto · 78666 · 09-08
Businesses only. Sole proprietors and home addresses are counted but never named.
Every Monday: what opened in San Marcos, what is pending, and where the data says there is room.
Questions
- How many new businesses opened in San Marcos recently?
- 93 new storefront sales-tax permits were issued in San Marcos in the last 90 days (21 in the last 30, 0 in the last 7), plus 33 online and home-based sellers. Other led with 32.
- Which part of San Marcos is getting the most new businesses?
- ZIP 78666 (93, mostly other).
- What are the restaurants and bars about to open in San Marcos?
- 5 liquor license applications are pending with the TABC, which means the place has not opened yet: 7-Eleven Convenience Store #40578A, 7-Eleven Convenience Store #40580A, IHOP Applebee's #74017, IHOP Applebee's #74017, IHOP Applebee's #74017. 0 licenses were issued in the last 60 days.
- Where does this data come from?
- Texas Comptroller active sales-tax permit holders (new outlet permits by issue date, NAICS code and ZIP) and Texas Alcoholic Beverage Commission pending applications and licenses, both published daily on data.texas.gov. Sole proprietors and home addresses are never named; counts include them. Density is Census Business Patterns 2023.