Every number in a Neur report traces back to a public source. This page lists them so you can check any figure yourself.
US Census Bureau — American Community Survey (ACS)
- What: the Census Bureau's ongoing survey of US households. Neur uses the 5-year estimates, which are available for every city and county.
- Used for: population, median household income, median age, unemployment rate, median rent, and the number of residents with a bachelor's degree.
- Where in the report: local demographics, cost of living, the Market and Location pillars, comparable cities.
- Verify: https://data.census.gov and the API at https://api.census.gov
Bureau of Labor Statistics — Quarterly Census of Employment and Wages (QCEW)
- What: a near-complete count of employment and wages by industry, reported quarterly by every employer covered by unemployment insurance.
- Used for: county-level employment and establishment counts for your industry, so the trend in the report is local, not national.
- Where in the report: the local industry snapshot and the employment trend chart.
- Verify: https://www.bls.gov/cew/
Bureau of Labor Statistics — Current Employment Statistics (CES)
- What: the monthly national payroll survey.
- Used for: the national employment trend for your sector, as context for the local figure.
- Verify: https://www.bls.gov/ces/
Google Places
- What: Google's business listings.
- Used for: competitors near your chosen location, with ratings, review counts and categories. Competitor searches are keyed to your specific business type, not just the broad category.
- Where in the report: the market map, competitor cards, the Competition pillar.
Search market data (online businesses only)
For businesses that operate online rather than from a location, Neur analyses the Google search results for the market instead of local competitors: who ranks, who advertises, and how strong the incumbents are. This uses a third-party search results API.
Industry classification
Business types are matched to NAICS-based industry categories so that BLS series line up with what you typed. When your concept does not match one of the 108 seed industries, Neur uses an AI-assisted resolver and labels the result as AI-assisted in the report.
What Neur does not use
No private credit data, no scraped social media, no data about you beyond what you enter in the questionnaire. See the Privacy Policy.