The case
- The data is already public; the assembly is the cost. Census, BLS and competitor data exist for every US city, but pulling them together for one idea in one place takes days by hand. Neur does it in minutes.
- A number forces a decision. A 0–100 score with a verdict is easier to act on than a folder of spreadsheets. The pillar breakdown tells you why, so you know what to fix or where to look instead.
- It costs less than one bad month of rent. A single report is $59.99. See Getting started.
- It works as evidence. The PDF is built to be attached to a bank or SBA loan application as the market research section.
- It compares options. Three credits let you run the same idea in three cities, or three ideas in one city, and read them side by side.
The honest caveats
- Scores are estimates, not predictions. They are derived from public data and industry benchmarks. A high score does not guarantee success and a low score does not mean an idea cannot work with the right execution.
- Public data lags. ACS estimates are five-year averages and QCEW data is published quarterly with a delay. Fast-changing neighbourhoods may look different on the ground.
- Competitor listings are imperfect. Google Places is the best public source of competitors but can miss new openings or include closed businesses.
- Startup costs are ranges by industry, not quotes for your build-out. Use them for planning, then get real bids.
- The Personal pillar is self-reported. It reflects what you told us about your experience and commitment.
- US only. Neur does not cover markets outside the United States.
When Neur is the wrong tool
If you already have a signed lease, a finished business plan and a loan, the research step is behind you. If you need a full written business plan, Neur gives you the evidence section, not the whole document.
The principles behind the product
Data should be accessible. Confidence is earned, not given. The path matters as much as the idea. Read more on the About page.