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Location Intelligence
Where to open, and where not to. Trade areas, competition per capita, rent and the second location.

Location Intelligence
Should You Open a Second Location? When Expansion Helps and When It Hurts
Expansion is the point where good businesses go wrong most expensively. Whether a second location helps depends on the business type, the cash in the bank and the distance to the first door. Here is how to tell which side of the line you are on.
Sep 22, 2026 5 min read

Location Intelligence
How to Choose a Business Location: A Data-Driven Approach
Foot traffic, demographics, competition, rent — here are the factors that actually matter when picking where to open your business.
Sep 22, 2026 · updated 2 min read
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