NeurNEUR
Industry Spotlights

Food Trucks Are the Fastest-Growing Small Business in 22 States

Mobile food added jobs faster than any other common small business over the year to March 2026, and it leads the ranking in 22 states, from Wyoming to Georgia. Here is where the growth is, what the trucks pay, what one costs to start, and the three things that decide whether yours works.

By Neur Research·Published October 8, 2026· 4 min read
Food Trucks Are the Fastest-Growing Small Business in 22 States

Key takeaways

  • 1Mobile food is the fastest-growing of 14 common business types in 22 states; coffee shops lead nine.
  • 2Nationally: 13,075 establishments with payroll (+8.4%), 42,986 jobs (+7.6%), $523 average weekly wage.
  • 3The commissary rule, the parking ordinance and the weekly route decide the business before any customer does.
In this article
  1. Where the growth is
  2. What the national numbers say
  3. Why trucks are winning
  4. The three things that decide whether yours works
  5. Is the market crowded where you are?

Food trucks and mobile food vendors added jobs at 7.6% over the year to March 2026, the fastest rate of the fourteen common small-business types we track from Bureau of Labor Statistics data. The number of establishments with payroll grew even faster, 8.4%, which tells you new operators are entering, not just existing ones hiring.

It is the leading business type in 22 states this quarter. Coffee shops lead nine. Nothing else leads more than five.

Where the growth is

The table ranks the states where food trucks are the fastest-growing of the fourteen types, by the change in jobs between March 2025 and March 2026.

StateJobs, year over year
Wyoming+43.4%
Vermont+37.7%
Georgia+33.1%
Wisconsin+31.5%
Mississippi+30.6%
Iowa+24.6%
Louisiana+22.7%
Texas+11.3%
California+8.6%

The small states at the top of the list have small bases, so a few dozen new hires move the percentage a lot. Texas and California are the volume markets: they have the most trucks, the most events and the most competition, and they are still growing at double or single digits. Every state's full ranking, including where food trucks fall when they are not first, is on the state data pages.

What the national numbers say

  • •13,075 establishments with employees, up 8.4% in a year.
  • •42,986 jobs, up 7.6%.
  • •$523 average weekly wage, up 2.3%. That is about $27,000 a year per employee in Census payroll data, which is the number to use when you are budgeting a second person on the truck.
  • •3.2 employees per establishment on average in the 2022 County Business Patterns, which is to say the owner plus one or two.

One caveat matters more here than for any other business in the list. The BLS counts establishments with payroll. A truck run by its owner with no employees is invisible to it. The real number of trucks on the road is higher, and the growth in owner-operated trucks is probably higher too, since that is where the lowest-cost entrants start.

Why trucks are winning

Three reasons, in order of weight.

The entry cost is a fraction of a restaurant. A used truck with a fitted kitchen typically runs $50,000 to $150,000. A full-service restaurant build-out in a leased space runs two to five times that before the first customer. The truck also carries no lease, so the biggest fixed cost of a restaurant, rent, becomes a variable cost: event fees and park rent you only pay when you are selling.

The menu is small, so it can be good. The chains figured out decades ago that a limited menu survives a manager. A truck with five items does one thing consistently, which is what builds the line.

Demand moved outdoors and stayed there. Breweries, office parks, farmers markets, festivals and truck parks all want rotating food. The truck sells to a captive crowd that came for something else and is hungry.

The three things that decide whether yours works

The commissary and the ordinance. Most cities require a licensed commissary kitchen for prep and storage, and most restrict where and how long a truck can park. Those two rules set your real operating radius before any customer does. Read the city ordinance first; it is the first thing a Neur report flags under the Location pillar for a mobile business.

The weekly route. A truck is a route business, like a lawn crew. The income is the sum of the stops: three lunch spots, a brewery on Friday, a market on Saturday, two events a month. Owners who fail usually have a great truck and no route. Build the calendar before the truck.

The ticket and the throughput. At a $12 average ticket, a truck needs about 60 tickets to clear $700 in a lunch shift. That is one order every two minutes for two hours. Menus that cannot be assembled in under ninety seconds cap the revenue no matter how long the line is.

Is the market crowded where you are?

Nationally there are about 3.5 food truck establishments with payroll per 100,000 residents, against 24 coffee shops and 77 full-service restaurants. By the count, trucks are the least crowded business on the list. But trucks compete for a small number of spots, not for the whole city, so the count can mislead. The honest check is to visit the truck parks and the brewery lots on a Friday and count what is already there.

Run a Neur report on a food truck in your city to get the competitors on the map, the daytime worker counts near the office parks and anchors where lunch trade sits, the local wage from the same BLS data, and a financial model you can switch between a truck, a trailer and a cart.

Quick answers

How much does it cost to start a food truck?
A used truck with a fitted kitchen typically runs $50,000 to $150,000; new builds and trailers can go higher or lower. Add permits, a commissary agreement, insurance, a point-of-sale system and three months of operating cash. Neur plans food and beverage businesses in a $50,000 to $300,000 range; a truck sits at the low end.
Which states have the most food truck growth?
By job growth over the year to 2026 Q1: Wyoming (+43%), Vermont (+38%), Georgia (+33%), Wisconsin (+32%) and Mississippi (+31%) lead. Texas (+11%) and California (+9%) lead on volume. Food trucks are the top-growing type in 22 of 50 states.
Is the food truck market saturated?
Nationally there are about 3.5 food truck establishments with payroll per 100,000 residents, far fewer than coffee shops (24) or restaurants (77). Saturation is local: a city with three truck parks and strict parking rules can be crowded at a lower count. Check events, commissary capacity and the local ordinance before the count.

Sources and method

U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2026 Q1, NAICS 722330, private ownership, state and national rows. U.S. Census Bureau, County Business Patterns 2022, NAICS 722330. Checked October 8, 2026.

Researched and drafted with AI assistance from the public data above, then reviewed by Neur before publishing. Figures carry the date they were checked; the update date changes when a figure is corrected. How Neur Research works. Informational only; not business, legal or financial advice.