Gyms and fitness studios in Wisconsin: 821 locations, +4.6% jobs
Official counts for gyms and fitness studios in Wisconsin, 2026 Q1: how many there are, whether they are adding jobs, what they pay, and how Wisconsin compares with the other states. From the Bureau of Labor Statistics and the Census Bureau, refreshed each quarter.
Wisconsin against the country · 2026 Q1
| Wisconsin | United States | |
|---|---|---|
| Gyms and fitness studios with employees | 821 | 47,160 |
| Per 100,000 residents | 13.8 | 13.9 |
| Jobs | 12,680 | 674,922 |
| Jobs, year over year | +4.6% | +4.0% |
| Locations, year over year | +2.8% | +4.0% |
| Average weekly wage | $314 | $443 |
| Rank among states, density | 22 of 50 | |
| Rank among states, job growth | 19 of 50 |
What the numbers say
Wisconsin has 821 gyms and fitness studios with payroll, employing 12,680 people. At 13.8 per 100,000 residents the market is close to the national average, number 22 among the 50 states with published data. Jobs grew +4.6% over the year, ahead of the national +4.0%. Jobs grew faster than locations, which means existing operators are hiring: demand is being absorbed by the businesses already open.
Average pay at gyms and fitness studios in Wisconsin is $314 a week, 29% below the national figure of $443. Budget labor from this number, not from a national guide.
Over five years, from 2021 to 2025, the number of gyms and fitness studios in Wisconsin moved +19.0%, from 675 to 803.
Gyms and fitness studios in Wisconsin, annual average
- 2021675
- 2022675
- 2023698
- 2024749
- 2025803
Jobs at gyms and fitness studios in Wisconsin
- 20219,415
- 202210,270
- 202310,974
- 202411,572
- 202512,466
What counts as "gyms and fitness studios" here
Fitness and recreational sports centers: gyms, health clubs, yoga and pilates studios, boxing and CrossFit boxes, and other facilities for exercise. The code is NAICS 713940. BLS counts establishments that report payroll, so a one-person business with no employees is not in these figures; in trades with many solo operators the true number of businesses is higher.
Before you open one in Wisconsin
A statewide figure tells you which way the wind blows. It does not tell you whether the corner you are looking at has the households, the income and the gap in competition to support one more. A counts the gyms and fitness studios within reach of one address in Wisconsin, reads the county trend from the same BLS table, and scores the plan. The saturation check does a city-level version for free.
Questions people ask
How many gyms and fitness studios are there in Wisconsin?
BLS counted 821 gyms and fitness studios with employees in Wisconsin in 2026 Q1, employing 12,680 people. Owner-only businesses with no payroll are not in that count. That is 13.8 per 100,000 residents, against 13.9 nationally.
Are gyms and fitness studios growing in Wisconsin?
Yes. Jobs at gyms and fitness studios in Wisconsin changed +4.6% over the year to 2026 Q1, and the number of locations changed +2.8%. That ranks Wisconsin 19 of 50 states for job growth in this business type. Over five years the location count moved +19.0%.
Is Wisconsin a crowded market for gyms and fitness studios?
Wisconsin has 13.8 gyms and fitness studios per 100,000 residents, close to the national average, ranking 22 of 50 states. Density is a statewide average; a Neur report counts the competitors around one address.
Gyms and fitness studios in every state
Densest first. The number is gyms and fitness studios per 100,000 residents in 2026 Q1.
Other business types in Wisconsin
Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private sector, NAICS 713940, 2026 Q1 (quarterly) and annual averages (five-year series); U.S. Census Bureau, American Community Survey 1-year population estimates. This page is generated from those feeds and rewritten when a new quarter publishes. All 14 business types in Wisconsin · Growth ranking for Wisconsin · Gyms and fitness studios by state