Nail salons in Wisconsin: 550 locations, +3.8% jobs
Official counts for nail salons in Wisconsin, 2026 Q1: how many there are, whether they are adding jobs, what they pay, and how Wisconsin compares with the other states. From the Bureau of Labor Statistics and the Census Bureau, refreshed each quarter.
Wisconsin against the country · 2026 Q1
| Wisconsin | United States | |
|---|---|---|
| Nail salons with employees | 550 | 34,585 |
| Per 100,000 residents | 9.2 | 10.2 |
| Jobs | 2,441 | 154,394 |
| Jobs, year over year | +3.8% | +2.1% |
| Locations, year over year | +7.0% | +2.3% |
| Average weekly wage | $568 | $500 |
| Rank among states, density | 17 of 50 | |
| Rank among states, job growth | 17 of 50 |
What the numbers say
Wisconsin has 550 nail salons with payroll, employing 2,441 people. At 9.2 per 100,000 residents the market is close to the national average, number 17 among the 50 states with published data. Jobs grew +3.8% over the year, ahead of the national +2.1%. Locations grew faster than jobs, which usually means more and smaller operators entering: the kind of market where the cheapest service gets crowded first.
Average pay at nail salons in Wisconsin is $568 a week, 14% above the national figure of $500. Budget labor from this number, not from a national guide.
Over five years, from 2021 to 2025, the number of nail salons in Wisconsin moved +37.3%, from 389 to 534.
Nail salons in Wisconsin, annual average
- 2021389
- 2022385
- 2023418
- 2024488
- 2025534
Jobs at nail salons in Wisconsin
- 20211,844
- 20221,796
- 20231,988
- 20242,222
- 20252,536
What counts as nail salons here
Nail salons: manicures, pedicures and nail enhancements as the primary service. The code is NAICS 812113. BLS counts establishments that report payroll, so a one-person business with no employees is not in these figures; in trades with many solo operators the true number of businesses is higher.
Before you open one in Wisconsin
A statewide figure tells you which way the wind blows. It does not tell you whether the corner you are looking at has the households, the income and the gap in competition to support one more. A counts the nail salons within reach of one address in Wisconsin, reads the county trend from the same BLS table, and scores the plan. The saturation check does a city-level version for free.
Questions people ask
How many nail salons are there in Wisconsin?
BLS counted 550 nail salons with employees in Wisconsin in 2026 Q1, employing 2,441 people. Owner-only businesses with no payroll are not in that count. That is 9.2 per 100,000 residents, against 10.2 nationally.
Are nail salons growing in Wisconsin?
Yes. Jobs at nail salons in Wisconsin changed +3.8% over the year to 2026 Q1, and the number of locations changed +7.0%. That ranks Wisconsin 17 of 50 states for job growth in this business type. Over five years the location count moved +37.3%.
Is Wisconsin a crowded market for nail salons?
Wisconsin has 9.2 nail salons per 100,000 residents, close to the national average, ranking 17 of 50 states. Density is a statewide average; a Neur report counts the competitors around one address.
Nail salons in every state
Densest first. The number is nail salons per 100,000 residents in 2026 Q1.
Other business types in Wisconsin
Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private sector, NAICS 812113, 2026 Q1 (quarterly) and annual averages (five-year series); U.S. Census Bureau, American Community Survey 1-year population estimates. This page is generated from those feeds and rewritten when a new quarter publishes. All 14 business types in Wisconsin · Growth ranking for Wisconsin · Nail salons by state