Feasibility score
A 0–100 number summarising how viable a specific business is in a specific place, computed from five weighted pillars.
Pillar
One of the five scored areas of a report: Market, Competition, Location, Financial and Personal. Each pillar has a raw score, a weight that depends on the industry, and a list of highlights.
Verdict
The label attached to a score: Strong Opportunity (80–100), Promising (60–79), Proceed with Caution (40–59), High Risk (20–39), Not Recommended Now (0–19).
ACS (American Community Survey)
The US Census Bureau's ongoing household survey. Neur uses the 5-year estimates for population, income, age, rent, unemployment and education.
QCEW (Quarterly Census of Employment and Wages)
A Bureau of Labor Statistics program counting employment and wages by industry and county. The source of Neur's local industry trend.
CES (Current Employment Statistics)
The BLS monthly national payroll survey, used for the national trend of a sector.
NAICS
The North American Industry Classification System. The code system that lets Neur match a business type to the right BLS data series.
Seed industry
One of the 108 business types Neur ships with pre-built industry profiles for. Concepts outside the seed list are resolved with AI assistance and labelled as such.
Trade radius
The distance around a location from which a business realistically draws customers. Neur counts competitors within this radius rather than only within city limits.
Saturation
The number of competitors relative to the population they serve. Twelve competitors in a city of 300,000 is low saturation; twelve in a town of 20,000 is high.
Comparable cities
Cities with a similar population, income profile and cultural composition to the one analysed, used to show where similar businesses are thriving.
Operating model
The physical form of the business, for example mobile cart versus storefront. The report's financial section lets you switch between models to see the different cost estimates.
Startup cost range
The planning range of money needed to open a business in a given industry category, used by the Financial pillar to compare against your budget.
Report credit
The unit of purchase. One credit generates one full report. Credits never expire.
Lender snapshot
A summary section of the report designed to be read by a bank or SBA lender.
Action plan
The step-by-step section at the end of the report, followed by a launch checklist you can tick off in your dashboard.